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Beyond the Bale : September 2015
16 OFF FARM The benefits of Australian Merino wool and the role of the fibre in the history of leading Italian knitting brand Missoni are being showcased at a grand exhibition 'Missoni, Art, Colour'. The exhibition is at the MaGa museum in Gallarate, the small town 40 minutes away from Milan where Ottavio and Rosita Missoni first established their company in 1953. The undisputed leader of knitting wool, Missoni, is holding this retrospective exhibition to provide the public, the fashion and textile industries, and the media with an insight into the company's innate sense of style. On show are nearly 100 mannequins dressed in Missoni knitwear from the archives, plus artworks and tapestries. Also showcased for visitors to admire and touch are 800 pounds (360kg) of wool top and Cashwool® (extra fine Merino wool) in nine striking colours from Zegna Baruffa Lane Borgosesia, exhibited as a celebration of the creativity and colours of the historic Italian fashion house. "Wool yarns are the medium for colour which, when knitted, gains depth and emphasis," Luca Missoni, son of Ottavio and Rosita Missoni, said at the launch. The Woolmark Company (owned by AWI) has supported the Missoni initiative to stimulate the market to sell more Merino wool, thereby benefiting Australian woolgrowers. "In order to weave the softest knits in wool we need to use wool with ultrafine, long and glossy fibres," said Luca Missoni. "These are qualities that you only find in Merino wool, which comes from Australia where Merino sheep have found their natural habitat and this enables us to get the best wool in the world. "The quality of this wool is guaranteed by The Woolmark Company brand with which our company has established an excellent relationship based on mutual respect and collaboration." The exhibition was timed to coincide with Expo Milano 2015 which expects to welcome more than 20 million Italian and international visitors during its six month duration. The Missoni exhibition is included in the Expo's grand tour program and runs until 8 November. An official book of the Missoni family has been created and published, with four complete pages dedicated to woolgrowers and The Woolmark Company. Luxury Italian fashion house Missoni, well known across the world for its colourful knitwear designs, is holding a high profile exhibition that incorporates a showcase of Merino wool. MISSONI AND MERINO SHOWCASED Crowds admiring the displays at the 'Missoni, Art, Colour' exhibition at Gallarate, close to Milan. PHOTO: Pier Marco Tacca Merino wool top and fabric in striking colours exhibited as a celebration of the creativity and colours of the historic Italian fashion house. PHOTO: Pier Marco Tacca Margherita Maccapani Missoni, designer and heiress to the iconic Italian knitwear brand, with husband Eugenio Amos at the exhibition. Margherita Maccapani Missoni was the first of AWI's fibre ambassadors when it launched its Merino Wool. No Finer FeelingTM campaign in 2010. PHOTO: Pier Marco Tacca