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Beyond the Bale : September 2015
14 OFF FARM For three weeks in June, the Marino Marini Museum in the heart of Florence presented 'Il Signor Nino', the first-ever exhibition dedicated to Nino Cerruti, his ideas and his style. As a major partner, AWI played a key role in the exhibition, which launched during the influential men's tradeshow Pitti Uomo. The beauty and the quality of Merino wool was well-expressed throughout the exhibition, underlining the strong relation between this noble fibre and Signor Cerruti, who has always preferred it, not only for his textile collections, but also for his everyday wardrobe. The exhibition extended across three floors, exhibiting about 60 outfits selected from the personal archive of Signor Nino, amongst images, audio-visual content and high-quality fabrics, illustrating the aesthetic value and craftsmanship which set the foundations of the 'Made in Italy' ethos. "I have kept my clothes in an archive for personal reasons," Signor Cerruti said. "Throughout the years, they became my second skin, a suggestion in aesthetics, and respect towards the principles of craftsmanship and the art of fabrics, a testimony of man's evolution in time. It is history, my story, including all that has happened around me and my experiences. "It has always been in the tradition of this company (Lanificio Fratelli Cerruti) that we have worked at a high level, and to do high level fabrics you have to use high level wool. Let's not forget if you want to make clothes you have to use fabric and if you want to do fabric in the tradition of European culture, wool is certainly the primary fibre." ACCLAIMING CERRUTI AND MERINO WOOL IL SIGNOR CERRUTI EXHIBITION AWI has supported a groundbreaking exhibition that showcases the great Nino Cerruti and Merino wool to international press and fashion influencers. Il Signor Cerruti enjoying himself at the eponymously named exhibition. PHOTO: Studio Nonamephoto. Crowds gather at the launch to view the exhibits imbued with Merino wool. PHOTO: Studio Nonamephoto. The storytelling exhibition was co-curated by Nino Cerruti himself and Angelo Flaccavento and enabled AWI to not only talk about Merino wool to influential journalists such as Susy Menkes and the fashion industry, but showcase real-life examples of clothes made by a true master of the craft.