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Beyond the Bale : June 2015
18 OFF FARM SPORTSCRAFT: WATTS ON WOOL More than 50 years after Sportscraft won the Australian Wool Board’s first ‘Pure New Wool’ licence, the Australian fashion brand continues to have a love affair with wool, unveiling stunning, sophisticated clothing which highlights the fibre’s natural beauty. Actress Naomi Watts is the brand ambassador in Sportscraft’s latest campaign. Here she wears a 100 per cent Merino wool cable knit with a wool blend luxe wrap long sleeve coat from Sportscraft’s autumn/winter collection. Sportscraft has unveiled a woolmark-certified Winter 2015 collection. Actress Naomi Watts has been signed as Sportscraft’s brand amabassador to promote the wool-rich collection. Billboards, point-of-sale material, a website overhaul and a short film were also made to champion the collection and promote wool.