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Beyond the Bale : June 2015
10 OFF FARM INTERNATIONAL WOOLMARK PRIZE New York label M.PATMOS was chosen as the winner of the coveted International Woolmark Prize for womenswear by a judging panel including fashion designer Victoria Beckham. The International Woolmark Prize is designed to generate long term incremental demand for Australian Merino wool by connecting emerging designers, emerging markets and consumers. This year’s International Woolmark Prize finals marked a double win for the USA, with New York-based label M.PATMOS winning the womenswear final following on from PUBLIC SCHOOL’s success earlier in the year at the menswear final. Praised by judges including fashion designer Victoria Beckham, Vogue Italia editor-in- chief Franca Sozzani and Vogue China editor- at-large Angelica Cheung for presenting a well-executed collection mixing elegance with youthful spirit, M.PATMOS was awarded the 2015 International Woolmark Prize in Beijing at the March awards. Also vying for the coveted award were Australia’s STRATEAS.CARLUCCI, VMAJOR (Asia), AUGUSTIN TEBOUL (Europe), and Bird on a Wire (India & Middle East), each one representing the best emerging design talent from their region. “The International Woolmark Prize gives emerging talent from wherever they are an incredible opportunity,” explained Victoria Beckham. “I am really excited to be here in Beijing to be part of this event. I felt that Patmos embodied best what the IWP stands for. The collection was well executed and the concept interesting.” Headed up by namesake Marcia Patmos, the emerging design talent showcased a travel collection made from 95 per cent Merino wool which highlighted the natural versatility of the premium fibre. M.PATMOS was recognised for her utilitarian collection which fuses streetwear with function and style. Playing with a neutral colour palette of earthy tones and charcoals, M.PATMOS presented long coats with knitted leggings, boxy pants and knitted shawls. Dressed in wool from head to toe, models also sported wool-covered Nike shoes along with wool beanies. “Merino wool is a perfect match for a travel- focused wardrobe for so many reasons,” said Patmos. “The International Woolmark Prize inspired me to envision expanding my brand to include luxury travel and lifestyle items - and to think of the global business opportunities for M.PATMOS. “As I researched for the collection, I found new discoveries in Merino wool including Merino elastic, tulle and batting. I created yarn by hand-spinning from upcycled fabric left over from manufacturing one of the coats in the collection – this was then hand knitted. I also used a warp painting technique using vegetable dyes. “I hope to expand my reach into the global market as well as into categories such as luxury travel and home/lifestyle. The Woolmark symbol will reinforce to customers and retailers the quality of the materials I use.” New York-based Marcia Patmos of M.PATMOS with her winning collection. WOMENSWEAR AWARD