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Beyond the Bale : June 2015
OFF FARM 7 The website of Australian owned women’s fashion label KOOKAÏ had a special section ‘Our favourite fibre’ on its website highlighting the brand’s wool apparel on its online store. A Jac+ Jack boutique showcasing Merino wool as ‘the most beautiful wool in the world’. No matter where in Australia you were, Australians had the chance to win a $1000 voucher to be spent at their favourite Campaign for Wool retail partner, by taking a photo with the theme ‘surround yourself in wool’ and sharing it on their Facebook or Instagram account and tagging #WoolWeek. Here is a selection of the more than 250 submitted entries. SURROUND YOURSELF IN WOOL SOCIAL MEDIA COMPETITION Amanda Michael Dusty Jones Grace Murray Mira Randall Scott Colvin Spud Davies