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Beyond the Bale : June 2015
6 OFF FARM RETAILERS BACK CAMPAIGN FOR WOOL Leading tailor M.J. Bale stylised its windows. “The aim of the windows was to create a strong visual impact through the iconic WOOL wording, with the use of surprising bold colours during autumn to demonstrate the fantastic possibilities available when using wool,” says M.J . Bale Brand Manager Drew Hoare. “The woollen outfits have been deliberately placed to be framed by the letters to ensure that the focus remains on the finished wool product, in this case our latest tailoring, knitwear and coat styles.” The storefront of women’s and men’s fashion brand Trenery displaying wool apparel. With stores at airports across the country, Purely Merino held a competition for its staff to design the best storefront for Wool Week – pictured here is the Adelaide Airport store. Sambag had displays across all its stores. The showroom of furniture company Koskela stocked up with great wool yarns, blankets and rugs. The shop windows of Rodd & Gunn featured a full display of wool.