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Beyond the Bale : June 2015
OFF FARM 5 A new exhibition pairs fashion from designers like Dion Lee, Kym Ellery, Rahul Mishra and Christopher Esber with seminal Australian art. The Art of Wool exhibition is being held at the New England Regional Art Museum at Armidale. Merino rams Fred and Truffle helped showcase the complete farm to fashion journey to shoppers at Sydney’s Macquarie Centre. Être Cécile, bassike and Camilla and Marc limited edition Merino wool T-shirts that were released in collaboration with AWI as part of Wool Week. An entry into the ‘surround yourself with wool’ social media competition. This entry was by Mila Randall. A 100 per cent Australian Merino wool jumper from iconic Australian designer Jenny Kee’s new collection launched in partnership with fashion boutique Parlour X and AWI. Fashion designers Camilla Freeman Topper and Marc Freeman of retailer Camilla and Marc were interviewed on Channel 7’s The Morning Show with Larry Emdur and Kylie Gillies. They talked style, success and collaborating with AWI as part of Wool Week. A giant wool installation at Sydney's newest premium shopping hub Macquarie Centre generated interest in wool amongst all generations.