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Beyond the Bale : June 2015
38 NATIONAL MERINO CHALLENGE 06 CAMPAIGN FOR WOOL Beyond the Bale is published by Australian Wool Innovation Limited (AWI), a company funded by Australian woolgrowers and the Australian Government. AWI’s goal is to help increase the demand for wool by actively selling Merino wool and its attributes through investments in marketing, innovation and R&D – from farm to fashion and interiors. AWI INVESTMENT STRATEGIES On-Farm R&D Off-Farm R&D Marketing Global Business Services View Beyond the Bale online with image galleries and video at http://beyondthebale.wool.com BtB EXECUTIVE EDITOR Richard Smith E email@example.com A AWI Marketing and Communications L30, 580 George St, Sydney NSW 2000 GPO Box 4177, Sydney NSW 2001 P 02 8295 3100 F 02 8295 4100 E firstname.lastname@example.org W www.wool.com AWI Helpline 1800 070 099 SUBSCRIPTION Beyond the Bale is available free. To subscribe contact AWI P 02 8295 3100 E email@example.com COPYRIGHT Material in Beyond the Bale is copyright. Reproduction of the material is encouraged. However prior permission must be obtained from the Executive Editor. DISCLAIMER Whilst Australian Wool Innovation Limited and its employees, officers and contractors and any contributor to this material (“us” or “we”) have used reasonable efforts to ensure that the information contained in this material is correct and current at the time of its publication, it is your responsibility to confirm its accuracy, reliability, suitability, currency and completeness for use for your purposes. To the extent permitted by law, we exclude all conditions, warranties, guarantees, terms and obligations expressed, implied or imposed by law or otherwise relating to the information contained in this material or your use of it and will have no liability to you, however arising and under any cause of action or theory of liability, in respect of any loss or damage (including indirect, special or consequential loss or damage, loss of profit or loss of business opportunity), arising out of or in connection with this material or your use of it. ADVERTISING SALES Max Hyde, Hyde Media Pty Ltd P 03 5792 1314 F 03 5792 1359 E firstname.lastname@example.org Advertising is subject to terms and conditions published on the ratecard, which is available from Hyde Media. ISSN 1447-9680 FRONT COVER Fibre of Football campaign: Celebrity Merino rams Fred and Truffle on the MCG – “the paddock that grew” – showcasing to the media the 100 per cent Australian Merino wool retro football jumper and scarf that are now available for AFL clubs from club shops as well as www.shop.afl.com.au – see page 8. GD1606 WOOL.COM To subscribe to the free monthly AWI e-newsletter for woolgrowers, and the weekly wool market review e-newsletter, visit www.wool.com/subscribe twitter.com/woolinnovation youtube.com/AWIWoolProduction WOOLMARK.COM MERINO.COM facebook.com/TheWoolmarkCompany twitter.com/woolmark instagram.com/TheWoolmarkCompany youtube.com/WoolmarkOnline OFF-FARM ON-FARM 04 Campaign for Wool Australia 08 Fibre of Football 10 International Woolmark Prize 13 Rahul Mishra’s love for wool 14 Demand for Cool Wool heats up 16 Eve promotion in China 17 Kynttan puts customers in charge 18 Sportscraft: Naomi Watts on wool 20 Mountain Designs scales new heights 21 Woolgrower runs in Merino 22 Performance power of wool 23 I/O Merino’s mountain marathon 24 Breathability of wool 25 Learn About Wool website 26 Wool’s environmental footprint 28 National Merino Challenge 30 Wild dog control in far east Gippsland 31 Wild dog control benefits native wildlife 33 WormBoss reaches a milestone 34 Eradicating lice with LiceBoss 36 Condition scoring for profit 37 Lifetime Ewe Management app 38 Nuffield: James Walker 39 Australian Rural Leadership Program 40 NSW Merino ewe competition results 42 Scanning for success 44 Shearing legend Kevin Gellatly 45 Shed safety signage kit 45 Harvesting videos feature top tips 46 Shearer training at Boorowa 47 Trans-Tasman test 49 Placement of mineral supplements 50 Young judges championships 51 Corriedales look forward and back 52 Market Intelligence 54 Market insights from Peter Ackroyd 55 Readers’ photos