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Beyond the Bale : March 2015
26 OFF FARM BROADER WOOLS RECEIVE BROADER ATTENTION The largest international trade show for interior textiles, Heimtexil held in Frankfurt during January, was the most successful Heimtexil show for many years with 68,000 trade visitors attending – a three per cent increase over last year – plus more exhibitors showing their products than last year. These increases suggest signs of growing momentum in the demand for interior textiles – including bedding, carpets and furnishing – as a result of a recovering global economy and gradual improvements in employment and consumer confidence. Consumers consider home-furnishing products ‘big ticket’ items, so the purchase of these products is closely linked to consumer confidence and to the housing market. The interior textiles sector supports woolgrowers whose clip is broader micron and crossbred wool. AWI’s Interiors Textile Division once again attended Heimtexil and co-hosted the Wool Arena – the epicentre of all things wool – where the company along with Woolmark licensees presented the latest wool products for this sector and marketed the natural benefits of the fibre. Together with the International Wool Textile Organisation (IWTO) the Wool Arena brought together Woolmark licensees Jaspa Herington, H. Dawson and its subsidiary The Woolroom, Bönning + Sommer and Wool Products Australia (Woolstar). “This is a very important fair and a perfect location,” said Tobias Sommer, Managing Director from German bedding manufacturer Bönning + Sommer. “We had great leads and some very important big customers. In fact we could have left Friday morning after we had ‘the big company here’ that will fill our capacity for at least half a year. No doubt we will be back next year.” Hundreds of retailers, producers and designers of interior textiles requested information about the benefits of wool for interiors and the innovative, high-quality wool products at the Arena. All co-exhibitors reported that this cooperation resulted in sales opportunities to new business contacts. “We had better business than last year in both volume and value, with some important new customers,” said Genady Fedotov, Wool Trader from H. Dawson. “The show is a great meeting and networking place and we get lots of leads which we have to materialise with a follow up.” Elisabeth van Delden, Managing Director from the IWTO also stressed the importance of trade shows and reported a rise in wool. “We have seen here clearly many more companies using wool,” said Mrs van Delden. “For example down producers have now wool products in their ranges. This is also a very good networking place – we visit and meet members, gain market information and get a great overview of new developments. The Heimtextil Wool Arena is a very good source and a super place to be. Woolmark is definitely the meeting point in the fair.” Another highlight at the Wool Arena was the Micro Climate Meter that impressively demonstrates the moisture absorption qualities of wool. A few business partners requested this tool to support their marketing of the fibre. MORE INFORMATION www.woolmark.com/interiors The world’s largest trade show for interior textiles continues to grow – a sign that there is increasing momentum in demand in this sector – which is good news for woolgrowers whose clip is broader micron and crossbred wool. AWI co-hosted the Wool Arena at the Heimtextil interior textiles trade show, along with several Woolmark licensees that received a great deal of interest from visitors in their wool products.