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Beyond the Bale : March 2015
OFF FARM 15 • Taiwan is a key region in the global textiles industry, being an important source of functional and innovative fabric and yarn for many international apparel brands. • The AWI Taiwan office, with support from other AWI regional offices, works hard to increase the demand for Australian Merino wool by undertaking business- to-business education and product innovation initiatives in the country. Renowned for producing quality, functional and innovative textiles, Taiwan is an important source of fabric and yarn for many international apparel brands, especially for the sportswear and urban markets. AWI is therefore very active in the country to help ensure that Australian Merino wool is the fibre of choice for as many companies as possible. AWI staff work hard for Australian woolgrowers on promoting Merino wool in Taiwan by showcasing the benefits of the fibre and product development initiatives to the country’s textile and fashion industry. RECENT INDUSTRY EDUCATION INITIATIVES Towards the end of last year AWI worked with the Taiwan Textile Federation (TTF) to present a workshop to its members about Merino wool, the latest Merino textile innovations, and The Wool Lab themes and sourcing guide. More than 140 people from the apparel textile trade attended the event including general managers, designers, product development teams, and sales and marketing teams. The Deputy Secretary General of the TTF Ms Judy Yang said in particular that AWI’s MerinoPerform sporting apparel innovations and The Wool Lab, which were presented at the workshop, are inspiring the country’s textile firms to apply Merino wool to outdoor apparel. “The TTF has had a very good response from the seminar’s attendees and is looking forward to further cooperation with AWI in the near future,” Ms Yang said. The workshop was also reported in the TTF’s Taiwan Textile Monthly trade magazine which has a circulation of about 10,000. AWI also held a similar workshop about Merino wool innovations at the Taipei Innovative Textile Application Show (TITAS) which is the main professional textile trade show in Taiwan covering textiles for apparel, upholstery and industrial uses. The workshop was very popular with more than 180 people from the textile industry attending the workshop, including many major apparel trade personnel in Taiwan. “The Merino wool innovations presentation from AWI at TITAS shows the astonishing new developments of wool to our textile industry and trade. Our members learnt a lot from the new innovations and we look forward to working with AWI again,” Ms Y H Cheng, Secretary General of the Taiwan Wool Textile Industrial Association said. BUSINESS TO BUSINESS PRODUCT DEVELOPMENT AWI has also been working on education and product development initiatives directly with some of Taiwan’s top apparel manufacturers. In January, AWI gave a presentation to the New Wide Group which is an international enterprise with knitting and dyeing factories in China, and garment making factories in China, Lesotho, Kenya, Cambodia and branch offices in the USA. The company works with some of the world’s major sports and fashion apparel companies. More than 60 staff from New Wide Group’s product development, sales and marketing, and manufacturing departments attended the presentation and said the knowledge and innovative ideas about wool presented by AWI was very useful to them. AWI is in discussions regarding circular knit product development trials using 100 per cent Merino wool with fabric manufacturer Yu Yuang, which has seven large factories including circular and warp knitting mills, dyeing and finishing mills, garment making mills, and two vertical mills in Asia. The company produces fabric for some of the world’s major sports apparel companies. AWI is also providing technical support to Chia Her, which is the main wool fabric supplier in Taiwan and supplies fabric to The Wool Lab. They are promoting lots of new innovative blends with wool. Its outstanding quality has achieved an enviable reputation among some of the top international brands. Chia Her is also interested in working with AWI’s new product development project with Yu Yuang, as a wool yarn supplier. Chia Her is a yarn supplier for some major sportswear brands. “Our team has learnt a lot and benefited greatly from AWI’s advice,” Executive Assistant Manager of the CEO of Chia Her, Chase Wong, said. “We are promoting a lot of new innovative blends with the wool, and we hope to continue receiving the very useful technical support from AWI. We love AWI!” AWI has also been presenting The Wool Lab to some of the top Taiwanese brands and designers, including i prefer, Jasper Huang, Wow Bravo, Carnival; weaver Chia Her; garment makers Texma and Coddy, and teachers and students of Shih Chieh University Fashion Department. “An excellent quality of new weaving and dyeing techniques combined with fashion trends has perfectly created a series of very attractive wool fabrics in The Wool Lab which inspires us to use more wool in our products in the future,” the designer of the i prefer brand Ms Ya Tzu Wu said. TAIWAN AWI Technical Manger Brenda Yang providing technical support to Chia Her which is the main wool fabric supplier in Taiwan. AWI Manager for Taiwan Lillian Chiang talking about the benefits of Merino wool to participants at the Taiwan Textile Federation workshop. PROMOTING MERINO WOOL IN