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Beyond the Bale : March 2015
12 OFF FARM A SUIT TO TRAVEL IN If anyone knows fine tailoring, it’s Sir Paul Smith. An icon of men’s fashion, the renowned British designer also knows how to put on a show. At the launch of his new travel suit during London Collections: Men fashion week in January, he brought along a troupe of British gymnasts, including British Olympian Max Whitlock, to perform their acrobatic routines wearing the suit and therefore highlight the remarkable crease resistant properties of Merino wool. “I’ve been showing my new suit which is ‘A Suit to Travel In’,” he said at the launch of the suit. “It’s a fantastic 100 per cent wool fabric, with a high twist yarn with a natural stretch to it, and I’ve been presenting it in a way which I think people have been very excited about because I’m showing it with these artists and an Olympic gymnast to actually show the amazing recovery of the fabric. “Once you crunch it up, it springs back to life and it really works. It’s a suit you can take on an aeroplane and on a train. If you spill some water on it, you can brush it off – it’s got a finish which, while not waterproof, is certainly showerproof. “It comes in three styles, it comes in three colours, and so far the reaction to it has been fantastic. From my point of view, wool is so flexible and has so much life about it. It’s just a wonderful yarn to use.” The suit will be a continuous style across the seasons, with the cloth weight remaining consistent across spring/summer and autumn/winter. Its contemporary silhouette is complemented by all the features of a versatile and highly-practical tailoring piece, making it a distinguished example of Paul Smith’s sophisticated but functional approach to suiting. Constructed in Italy using a Woolmark- certified 100 per cent Merino wool fabric and high-twist yarn – which creates the exceptionally quick recovery and crease- resistant cloth – the expertly cut garment provides a versatile and highly-practical piece of tailoring complete with freedom of movement – even after you've executed a technically perfect straddle press handstand! Teamed with white sneakers and worn over a classic white T-shirt, the Paul Smith travel suit is showing consumers that a suit no longer needs to be formal and can be relaxed and accessorised in a contemporary way – and in fact if it was worn formally then these gymnasts would not have been able to perform to the standard they did. Consumers worldwide will be able to purchase this Paul Smith suit from May 2015 from Paul Smith shops and wholesale partners, as well as online at www.paulsmith.co.uk. MORE INFORMATION www.merino.com/paulsmith ...AND PERFORM IN • Paul Smith’s new travel suit is made from crease-resistant Woolmark- certified Merino wool fabric, making it the perfect travel companion. • To launch the suit, Sir Paul Smith enlisted an ensemble of gymnasts to demonstrate the remarkable natural stretch and recovery attributes of Merino wool in front of an enthralled audience of international press and buyers. • Suitable for both summer and winter, the suit will be available worldwide from May 2015. Gymnasts performed at the launch of Paul Smith’s new 100 per cent Merino wool travel suit while wearing the suit, to demonstrate its natural stretch and recovery properties.