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Beyond the Bale : March 2015
OFF FARM 9 STRATEAS.CARLUCCI (Melbourne) collection representing Australia Asger Juel Larsen (Denmark) collection representing Europe The Emperor 1688 (UAE) collection representing the India & Middle East SISE (Japan) collection representing Asia The 2014/15 finals of the International Woolmark Prize Womenswear Award was held on 17 March in Beijing, China. A full report will published in the June edition of Beyond the Bale. “We employed many different techniques in creating this collection, such as needle punching and tubular knitting,” said PUBLIC SCHOOL after their win in London. “This process taught us that we really love knitwear! “We played with boiling and felting the wool to the point where we could treat it as a woven (fabric). We played with knitting different tension and gauges together, as well as engineered tubular and intarsia pockets and panels.” INCREASING THE DEMAND FOR WOOL For AWI, establishing a competition solely dedicated to menswear was the next step forward in taking wool further into the 21st century. “This is the first year that we’ve separated the men’s and women’s collections,” said AWI CEO Stuart McCullough. “We think that naturally they belong in separate events; it was a fairly natural progression to do this. “We see this as a strategy to profile the Woolmark brand and profile the fibre. We are about creating brand awareness and fibre awareness in the northern hemisphere and this is a very effective vehicle to pull that off, both on the womenswear side of the ledger and on the menswear side of the ledger. “To increase the global demand for Australian wool, it is vital for AWI to demonstrate the key role for Australian Merino wool in the international fashion industry.” PUBLIC SCHOOL’s winning International Woolmark Prize collection will be stocked in Sydney’s flagship David Jones store, as well as in other leading retailers including Harvey Nichols in London, Italy’s 10 Corso Como, Saks Fifth Avenue in the USA, and Isetan Mitsukoshi in Japan, as well as online at MATCHESFASHION.COM. MORE INFORMATION www.woolmarkprize.com “This moment in time is about menswear right now...So for this Woolmark Prize it’s really about newness; it’s nice to see the newness of wool - from the classic to the most innovative and cutting edge.” Vice President and Men’s Fashion Director at Saks Fifth Avenue and IWP judge Eric Jennings “I think everyone here today represents the best in the world.” Fashion influencer and IWP judge Nick Wooster “I think what the Woolmark Prize has brought to our industry is a real understanding and a validation of natural fibres and design.” British GQ Editor and IWP judge Dylan Jones “Wool has been very important for me all my career, because, I love it.” Iconic designer and IWP judge Sir Paul Smith The winning collection of PUBLIC SCHOOL (USA) WHAT THE JUDGES SAID INTERNATIONAL WOOLMARK PRIZE WOMENSWEAR AWARD