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Beyond the Bale : December 2014
26 OFF FARM AWI partnered with the China Wool Textile Association (CWTA) to host the inaugural Australian Merino Wool Best of China Wool Awards 2014 in Shanghai in October. The awards recognise the leading Chinese textile companies across a range of 10 award categories covering woven and knitted fabrics. The awards aim to expand the innovative applications of Australian Merino wool, as well as promote China’s wool textile industry, expand product research, and market China’s premium textile enterprises to global buyers. “The awards are a way for AWI to highlight the outstanding achievement in wool manufacturing in China,” said AWI CEO Stuart McCullough. “The submissions have come from our key partners with whom we have been working alongside for many years with great success. The opportunity to recognise and award their great achievements is our way to celebrate the bond between the Australian wool industry and the Chinese textile industry.” China has long been an important market for Australian Merino wool. Over the past decade consumption of Australian Merino wool by Chinese textile companies and Chinese consumers has steadily increased. As consumption has grown, the expertise of Chinese manufacturers in working with Australian Merino wool has increased. “China Wool Textile Association has always supported AWI to carry out various activities to help China’s wool textile enterprises,” said CWTA President Wang Shu Yuan. “The awards aim to encourage the use of wool and increase the influence of wool textile enterprises in the international market. “We are looking forward to establishing a closer relationship with AWI and offer a better service for Chinese Wool Textile Association members. At the same time, we want more consumers to experience, love and enjoy Australian Merino wool – one of the world’s most premium natural fibres.” • AWI partnered with the China Wool Textile Association to host the inaugural Australian Merino Wool Best of China Wool Awards 2014. • The awards highlight the strong relationship between China’s wool textile industry and the Australian wool industry. • AWI displayed the entries to the awards – along with The Wool Lab Autumn/Winter 2015/16 and its latest innovations in woven wool – at the Intertextile Shanghai Apparel Fabrics trade show. WOOL TEXTILES SHOWCASED IN CHINA At the Intertextile trade show in Shanghai, AWI exhibited fabric samples from each of the companies that entered the Australian Merino Wool Best of China Wool Awards 2014. Delegates at the AWI exhibit during the Intertextile trade show took great interest in The Wool Lab seasonal guide to the best wool fabrics and yarns in the world. At the Intertextile Shanghai Apparel Fabrics trade show, AWI exhibited fabric samples from each company that entered the awards. Also on show were key innovations from AWI in woven textiles. Some key innovations with particular interest to the fabric sector attending Intertextile were Neulana fabrics, warp knit Merino, knitted denim, mottled Merino wovens, and mercerised Merino. The Wool Lab Autumn/Winter 2015/16 was also on show presenting seven inspiring themes for the season. The Wool Lab was of great interest to designers, manufacturers, retailers, fashion and apparel brands, providing them with a concrete sourcing service to put them in contact with the world’s best wool suppliers. MORE INFORMATION wwww.woolmark.com AUSTRALIAN MERINO WOOL BEST OF CHINA WOOL AWARDS 2014 WINNERS • Most Luxurious Product Worsted Fabric Shandong Nanshan Fabric and Garment Company Ltd • Most Luxurious Product Woollen Fabric Shandong Companion Group Company Ltd • Best Woven Product in Quality Worsted Fabric Shandong Ruyi Woolen Textile Company Ltd, and Jiangsu Sunshine Group Company Ltd • Best Fashion Product Worsted Fabric Lanzhou Sanmao Industrial Company Ltd • Best Fashion Product Woollen Fabric Zhejiang Linglong Textile Company Ltd • Best Fashion Product Semi-Worsted Fabric Shengzhou Youngor Wool Textile Company Ltd • Best Fashion Product Knitted Fabric Jiangsu Danmao Textile Company Ltd • Wool Technical Innovation Fabric Wuxi Xiexin Worsted Spinning Weaving And Dyeing Company Ltd • Best Knitted Product in Fashion Apparel Zhejiang Qianqiu Knitwear Company Ltd • Wool Technical Innovation Knitted Apparel Beijing BIFT Fashion Investment Management Center