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Beyond the Bale : December 2014
OFF FARM 25 VISIT BY BIELLA MASTERS AWI has supported a visit by the three ‘Biella Masters’ postgraduate students to learn more about Merino wool. The three Italian students on the Biella Masters Noble Fibre postgraduate course visited Australia during October to learn more about the source of Merino wool. During their visit, supported by AWI, they travelled to the ‘Roaring Rock’ property of David Gay at Boorowa, NSW with Ruth Flick from Landmark to learn about the process of woolgrowing and classing. 25-year-old Debora Tricarico, who has a double degree in Industrial Production Engineering and Business Studies from the Polytechnic University of Turin, was one of the students on the visit who is forging a career in the textile industry. She said she felt extremely lucky to have the opportunity to visit a working Australian farm. “That was something unbelievable: talking with farmers, classers, brokers and getting in touch with the sheep and the field is not something everybody has the opportunity to do,” she said. SHORT FILM LOST AND FOUND AWI has released a captivating three minute film to show the journey of Merino wool from farm to fashion. AWI has worked alongside London-based creative studio NEON Pictures Ltd to create a visually and emotionally captivating short film titled Lost and Found to show how wool clothes are made, and ultimately grow the profile of Merino wool garments amongst trade partners and consumers. Using a combination of photo-real animation and up-close live action film, the story follows the journey of some fleece – from farm to fashion – through all the manufacturing processes, educating consumers about the provenance of this fine fibre and the artisanal value of Merino wool products. NEON Pictures Ltd came up with the idea of introducing into the film some hero fibres, which become lost at the very beginning of the process, separated from the rest of the fleece. As the film follows our hero on its journey, we see its fibres subject to a series of amusing and intriguing chance events which mirror the larger scale manufacturing processes we see in the background. With around 200,000 views on Facebook and other digital channels, Lost and Found is reaching a wide audience across the world. View the film at www.merino.com/ lostandfound/ David Gay with the three Italian students, Ruth Flick from Landmark, and Emily King and Sarah Parnell from AWI.