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Beyond the Bale : December 2014
OFF FARM 21 • Manufacturer of wool bedding products, MiniJumbuk, will next year celebrate its 40th anniversary. • The Woolmark licensee uses the latest technology and a long-serving team of skilled craftspeople to manufacture its products. • The company is based in Naracoorte, South Australia, and is very proud of its rural heritage and the Australian wool that it uses. As 2014 and the 50th anniversary of the Woolmark brand come to an end, next year marks another major milestone for a particular Woolmark licensee whose heritage is very much connected to rural Australia. It was back in 1975 in the small country town of Naracoorte, South Australia, that MiniJumbuk started as a cottage industry hand-crafting miniature Merino souvenir sheep – which led to the company’s unusual name ‘MiniJumbuk’, meaning ‘mini-sheep’. In 1977 local sheep shearer Don Wray joined the business and began carefully selecting and experimenting with the best wool varieties from local farms to create MiniJumbuk’s first quilt – Australia’s first commercially produced wool-filled quilt. The company went from strength to strength adding woollen underblankets and pillows to the range. Today MiniJumbuk is still proudly based in Naracoorte and has grown to become a global leader in the design and manufacture of premium wool bedding products. The company’s products are sold in the major department stores in Australia – Myer, David Jones, Harris Scarfe – as well as in leading homewares retailer Adairs. MiniJumbuk Managing Director Darren Turner said a commitment to excellence and a passion for wool are at the heart of the company. “It’s our attention to detail and quality that has given us the reputation we have today,” he said. “Our staff have a genuine commitment to providing excellent customer service and top quality products that we are truly proud of. “MiniJumbuk was founded on wool, and the fibre continues to be the focus of the company. We source the best possible Australian wool – much of it from the local area.” The company has a strong presence in the domestic market, with about 90 per cent of the company’s sales in Australia, but also has a desire in due course to expand further into overseas markets. “We put a lot of effort into building and maintaining partnerships with the supply chain and retailers here in Australia. Good relationships with retail sales staff is very important – we regularly visit them to provide information on our products and training about the benefits of wool, which they can pass on to consumers. “The Woolmark is a powerful brand and an additional symbol of quality for us. Consumers can rely on it to know they are buying a product that has pure new wool content. We have also used Campaign for Wool branding on point of sale promotions, to increase sales.” The company has recently put an increased focus on digital marketing and retailing, investing in a new website – optimised for tablet and mobile devices – on which customers can research and learn more about the heritage of the company and the authenticity of the handcrafted products. The company offers free shipping on Australian orders of more than $250, and also offers international shipping of its products. Research and development of new products is also a feature of the company, with it recently launching a new Airlight TechnologyTM range of quilts, which Mr Turner says are the company’s best ever quilts. “We continue to innovate and improve our products. Airlight TechnologyTM is an advanced process we apply to wool fibre, allowing each layer to trap more air. This design offers superior insulating properties while allowing for the creation of lighter, more comfortable quilts that perfectly regulate sleeping temperature.” The range contains five quilts, each with a different number of wool layers to suit individual sleeping needs. “The past year has been another good one for MiniJumbuk,” Mr Turner adds. “And we are looking forward to 2015, in which our dedicated team will be celebrating 40 years of producing quality products from Australian wools.” MORE INFORMATION www.minijumbuk.com.au MiniJumbuk has manufactured wool bedding products in Australia for nearly 40 years – and has recently launched a new Airlight TechnologyTM range of quilts. CELEBRATE 40 YEARS MINIJUMBUK TO