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Beyond the Bale : December 2014
OFF FARM 19 The Wool Care Guide app has been launched to help consumers easily and correctly care for their wool apparel. WOOL CARE GUIDE APP MORE INFORMATION The FREE Wool Care Guide app can be downloaded via the Apple App or Google Play Stores. To help ensure consumers regard wool garments as easy to care for, AWI has released its Wool Care Guide as an app. The app is available free of charge for all Apple and Android devices. The app places information on apparel care easily and quickly at the fingertips of consumers, whether they’re wondering what a particular washing symbol on a care label means to how to prevent a spill of coffee from staining. CARE LABELS Care instructions vary depending on the style and type of garments, so it is important to always read and follow the care instructions on the garment’s care label. The app helps consumers understand the symbols on care labels, to determine for example whether their wool product is safe for machine washing or hand washing only. CARE TIPS Irrespective of the laundering method, there are ways to prolong the “as new” appearance of a garment, such as turning wool garments inside out prior to laundering. The app provides many such tips on how to best look after you wool products. STAIN REMOVAL From red wine to black coffee, from lipstick to grass, different stains need different treatments. The app provides a simple and handy guide to how to remove everyday stains. EQUIPMENT The app provides information on the appliances and laundry products that The Woolmark Company tests under the Woolmark Apparel Care program. “The Wool Care Guide app is part of the Woolmark Apparel Care program’s overall strategy to provide consumers with educational and functional tools for laundering their wool apparel with ease,” explains AWI’s Chief Strategy and Marketing Officer Rob Langtry. “These initiatives address a misperception among some consumers that wool garments are more difficult to care for than garments made from other fibres, yet we address these misconceptions through global marketing, education and R&D, spreading the message that wool is easy to care for.” The Woolmark Apparel Care program seeks to provide quality laundering technology to consumers to provide the very best care options for wool garments. The program allows for the Woolmark Apparel Care symbol to be licensed for use on detergents, washing machines, tumble driers, irons, fabric softeners and bleaches for domestic use. All products are tested by independent laboratories, authorised to carry out Woolmark testing. Detergents were first licensed with the Woolmark symbol in 1969, and the symbol has been applied to washing machines since 1968. AWI has rolled out a Wool Care Guide app, placing information on caring for wool apparel readily at the tips of consumers’ fingers. The app includes information on understanding care labelling, stain removal and general care instructions. THE APP COVERS THE FOUR MAIN CATEGORIES OF APPAREL CARE: