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Beyond the Bale : December 2014
12 OFF FARM THE WINNING APPAREL ON DISPLAY IN THE WINDOW OF SAKS FIFTH AVENUE’S FLAGSHIP STORE IN NEW YORK PHOTO: Getty Images for Saks Fifth Avenue LANIFICIO FRATELLI CERRUTI (left) Lanificio Fratelli Cerruti’s fabric knocked out all other contenders in the suit category. Inspired by New York’s 1950's renaissance in art and architecture, the fabric’s subtly checked blue was designed to be reminiscent of the sky-reflective glass towers that overtook Manhattan’s skyline. VITALE BARBERIS CANONICO (right) Vitale Barberis Canonico beat all entries in the sport coats section with a high-blue fabric that’s soft and cool to the touch. The mill scored extra points for sustainability by using innovative purification technologies to ensure that the water and air released after fabric manufacturing don’t harm the environment. BACKS LUXURY TEXTILES ICONIC US RETAILER • In partnership with AWI, leading American luxury retailer Saks Fifth Avenue has announced two Italian textile mills as the winners of the third annual Fabric No. 1 award. • AWI supports these awards to help increase the demand for Australian Merino wool in the lucrative US market for luxury menswear. To help promote Australian Merino wool in the lucrative US market for luxury menswear, AWI has collaborated for the second year running with leading American specialty retailer Saks Fifth Avenue to support its prestigious Fabric No. 1 award. This award extols the season’s finest Merino wool fabrics for made-to-measure suits and sport coats from the world’s premiere mills. This year, Saks and AWI announced two Italian textile mills as the winners of the award: Lanificio Fratelli Cerruti was selected for suiting and Vitale Barberis Canonico was selected for sport coats. By partnering with Saks Fifth Avenue on the initiative, AWI is helping to increase awareness and promote the benefits of Australian Merino wool to more than 300,000 customers of the US retail icon, as well as the wider US market. The Fabric No. 1 program is being supported by window displays in Saks Fifth Avenue’s flagship store in New York, a spread in the Men’s Fall Fashion Catalogue, advertising in the Wall Street Journal and promotion on Saks Fifth Avenue’s social media platforms. Saks Fifth Avenue is renowned worldwide for being one of America’s preeminent specialty retailers, with first-rate fashion expertise and outstanding American and international designer collections that are sold through its 39 stores in 22 states. “We’re thrilled to announce our third year of the Fabric No. 1 competition, which is returning in 2014 for a second year of partnership with AWI,” said Tom Ott, SVP GMM of Saks Fifth Avenue Men’s, Home, Food and Gifts. “Our collaboration with AWI provides a greater ability to highlight the mills’ quality and fabrics. Together, we broadened the competition globally this year with a total of 30 international brands who submitted fabrics for consideration.” To qualify for consideration, each mill was invited to submit up to two signature cloths from their Fall/Winter collection per category. Tom Ott led a select panel of made-to-measure experts from Saks Fifth Avenue and AWI, who examined and voted on the submissions. The previous winners of the annual Fabric No. 1 award are Dormeuil of England and Fratelli Tallia di Delfino of Italy in 2013, and John Foster of England and Reid & Taylor of Scotland in 2012. The two winning mills of the Saks Fifth Avenue Fabric No.1 award were honoured at a special award ceremony in Saks Fifth Avenue’s New York flagship store. Left to right: Thomas Ott, SVP GMM Men's, Gifts and Home at Saks Fifth Avenue; Howard Corber of Cerruti; Larry Case of Vitale Barberis Canonico; and Shawn Howell VP DMM, Men's Tailored Clothing and Furnishings at Saks Fifth Avenue. PHOTO: Getty Images for Saks Fifth Avenue.