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Beyond the Bale : December 2014
OFF FARM 11 “It's pretty important for him to come here and see where it comes from and get a feel of the grassroots. The more of these fashion designers we can get involved and show what a great product it is, the more markets we can get our wool into.” ALAN McCORMACK, woolgrower ABC Landline www.abc.net.au/landline WINNING COLLECTION AVAILABLE IN STORE The following day, fresh from an invigorating day on the farm, Rahul launched his winning collection into Sydney’s David Jones store. At the event, David Jones Group Executive Merchandise, Donna Player, hosted a Q&A session with Rahul discussing his inspiration behind the collection and his experience of winning the International Woolmark Prize at the finals of the competition in Milan. “The judging panel in Milan was amazed by the skill and craftsmanship in Rahul’s collection,” explained Donna Player. “He is well deserving of the recognition. We are very pleased to be presenting this unique collection, which carries with it such a great story of success, to our customers at David Jones.” The launch in David Jones follows similar launches in leading retailers across the world including Harvey Nichols in London, Colette in Paris, 10 Corso Como in Milan, Saks Fifth Avenue in New York, JOYCE in Hong Kong and online at mytheresa.com. As well as reaffirming AWI’s deep connection with the global fashion industry, an important aspect of the International Woolmark Prize is to promote Merino wool at a commercial level. Harvey Nichols Group Buying Fashion Director, Anita Barr, said at the launch in London: “Rahul has shown the versatility of Merino as a luxury fibre and has produced a collection that challenges the perceptions of wool. We’ve got a reputation for launching and supporting brands and we’re really excited about this. We are proud to be championing his collection and show our continued support to the Woolmark Prize; it’s probably the prize to win.” The retailers of Rahul’s collection report his collection is selling extremely well with many items selling out and having to be restocked. MORE INFORMATION www.woolmarkprize.com Group Buying Director at Harvey Nichols Anita Barr with Rahul Mishra at the launch of his 2013/14 International Woolmark Prize winning collection at Harvey Nichols in London. Two weeks prior to his visit to Australia, Rahul joined the elite group of designers at Paris Fashion Week, showing a new Spring/Summer 2015 collection that explores the versatility of Australian Merino wool as a lightweight and trans-seasonal fibre. A shot from the David Jones launch event on the front cover of that afternoon’s mX newspaper which is read by 657,000 people each day.