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Beyond the Bale : December 2014
8 OFF FARM KOREA Korea celebrated its third annual Wool Week in October with Korea’s largest retailer, the Lotte department store, and 24 apparel brands including Galaxy, Brooks Brothers, Daks, customellow, T.I for Men, Pal Zileri and Cambridge Members collaborating in a fashion show and promotional retail activities. The fashion show, held in Lotte’s main store, launched Wool Week celebrations. The latest looks in men’s wool suits by participating brands from the current season were seen. Leading Korean stylist Woosik Shin was also on hand to pass on some valuable styling tips. Lotte’s seven major stores across the country held special consumer promotions, giving shoppers the opportunity to win wool suits from the Lansmere brand, Woolmark-certified washing machines or wool apparel care sets. More than 24 men’s suit brands offered Lotte customers some of their wool suits at a special price to celebrate Wool Week. GERMANY Germany celebrated its fourth annual Wool Week in October, welcoming an extensive program of workshops, exhibitions and events around wool in the Bikini Berlin Concept Mall. The week kicked-off with a flock of Merino sheep taking up residence on a temporary pasture on the terrace at Bikini Berlin, showcasing the journey from farm to fashion. Various retailers, designers and brands were also involved in Wool Week, highlighting the retail aspect for the global Campaign for Wool. In addition, a series of art installations by Swiss art school ECAL was launched in collaboration with sportswear label MOVER, focusing on specific properties of wool and encouraged the students to think outside the box and use Merino wool in unconventional ways. ABOVE The latest looks in men’s wool suits for the current season were showcased in front of media and consumers at the prestigious Lotte department store. LEFT Wool products from leading men’s fashion house Galaxy being promoted during Wool Week in Korea. LEFT German model Franziska Knuppe, dressed in a Merino wool jacket by ODEEH, with Merino sheep being showcased in front of the media at the Bikini Berlin Concept Mall. RIGHT Wool apparel included Campaign for Wool swing tags promoting the benefits of wool to consumers. AROUND THE WORLD The Campaign for Wool is instrumental in driving new demand for wool on a global scale. Now in its fifth year, The Campaign for Wool is a global endeavour initiated by its patron, His Royal Highness The Prince of Wales, to raise awareness amongst consumers about the unique, natural, biodegradable and renewable benefits offered by wool. WOOL WEEK