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Beyond the Bale : December 2014
OFF FARM 7 The Best Dressed Team in the Wool Ride around London was Jigsaw for their beautiful striped Merino cycling jerseys. The Campaign for Wool’s UK Wool Week returned in October for its fifth year with a host of activities showcasing the best wool has to offer across fashion and interiors. “This year’s Wool Week is our biggest and boldest to date, with the added excitement of the Campaign for Wool Collections for Fashion and Interiors, which showcases the very best of wool and innovation,” said Campaign for Wool chairman Nicholas Coleridge at the week’s launch. “And then we have the Great Wool Ride – a bicycle safari following the route of the Wool Week participants and their storefronts. If you love wool, if you love the environment, if you believe in a better world where natural fibres are chosen every time over synthetic ones, if you love fashion, decorating, wonderful carpets – and you want to support the world’s sheep farmers...I urge you to join the ride, join the campaign.” Keen to make a real impact this year, the Campaign for Wool Fashion Collection was launched with brand partners nominating their favourite wool items from their autumn/ winter 2014/15 collections. Each brand promoted their contribution to the collection online and in store and the Campaign for Wool website hosted a digital exhibition of the Wool Fashion Collection to offer fashion lovers a selection of the best coats, knitwear, tailoring and accessories to wear this coming northern hemisphere winter. Participating brands included Marks & Spencer, Austin Reed, Jaeger, Pringle, Jigsaw, Brora, Barbour, Daks, Gieves & Hawkes, John Lewis, John Smedley, Harvey Nichols, Brora and Johnstons of Elgin. Many of the apparel items were featured in promotions of wool in magazines and newspapers inlcuding an eight page feature in the Sunday Time ‘Style’ supplement. As well as celebrating the use of wool in fashion, the Campaign for Wool Interiors Collections was launched. This collection is a curated selection of more than 50 wool interior pieces from high street brands plus a selection of specially commissioned items from emerging and established designers. CAMPAIGN FOR WOOL UK MORE INFORMATION www.merino.com/campaignforwool British furnishing and furniture store Heal’s was one of many retailers showcasing wool interiors products in window displays during Wool Week. Natural Selection Photographer LIAM WARWICK Fashion Editor DANIELLE EMERSON Holly wears black wool doubl e breasted j acket and whi te shir t both by JAEGER and bl ack bow ti e STYLIST’S OWN Mustard wool jacket and skirt both by CAROLINE CHARLES and grey and white patterned wool knit jumper by JIGSAW Cable knit, rib-knit, purl knit and woven, with the natural choice in higher demand than ever this winter, The Campaign for Wool and The Woolmark Company are demonstrating the versatility of Merino wool. Wool jacket and skirt by UK brand Caroline Charles, as featured in Wonderland magazine (left) and in a shop window for purchase (right). The UK’s fifth annual Wool Week in support of the Campaign for Wool was bigger than ever! WOOL WEEK IN THE UK IS ESTIMATED TO HAVE GENERATED: MILLION $58 MILLION 28.9 PUBLIC RELATIONS WORTH MORE THAN IMPRESSIONS ON DIGITAL CHANNELS AND