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Beyond the Bale : December 2014
COMBATTING SHEEP WORMS EXECUTIVE EDITOR Richard Smith E email@example.com A AWI Marketing and Communications L30, 580 George St, Sydney NSW 2000 GPO Box 4177, Sydney NSW 2001 P 02 8295 3100 F 02 8295 4100 E firstname.lastname@example.org W www.wool.com AWI Helpline 1800 070 099 SUBSCRIPTION Beyond the Bale is available free. To subscribe contact AWI P 02 8295 3100 E email@example.com COPYRIGHT Material in Beyond the Bale is copyright. Reproduction of the material is encouraged. However prior permission must be obtained from the Executive Editor. DISCLAIMER Whilst Australian Wool Innovation Limited and its employees, officers and contractors and any contributor to this material (“us” or “we”) have used reasonable efforts to ensure that the information contained in this material is correct and current at the time of its publication, it is your responsibility to confirm its accuracy, reliability, suitability, currency and completeness for use for your purposes. To the extent permitted by law, we exclude all conditions, warranties, guarantees, terms and obligations expressed, implied or imposed by law or otherwise relating to the information contained in this material or your use of it and will have no liability to you, however arising and under any cause of action or theory of liability, in respect of any loss or damage (including indirect, special or consequential loss or damage, loss of profit or loss of business opportunity), arising out of or in connection with this material or your use of it. ADVERTISING SALES Max Hyde, Hyde Media Pty Ltd P 03 5792 1314 F 03 5792 1359 E firstname.lastname@example.org Advertising is subject to terms and conditions published on the ratecard, which is available from Hyde Media. ISSN 1447-9680 FRONT COVER ‘The Ram’s Long Blow’ by Chantel Renae Photography www.chantelrenaephotography.com CAMPAIGN FOR WOOL 04 32 Beyond the Bale is published by Australian Wool Innovation Limited (AWI), a company funded by Australian woolgrowers and the Australian Government. AWI’s goal is to help increase the demand for wool by actively selling Merino wool and its attributes through investments in marketing, innovation and R&D – from farm to fashion and interiors. AWI INVESTMENT STRATEGIES On-Farm R&D Off-Farm R&D Marketing Global Business Services View Beyond the Bale online with image galleries and video at http://beyondthebale.wool.com BtB OFF-FARM ON-FARM 04 Campaign For Wool France 06 Campaign for Wool China 07 Campaign for Wool UK 08 Campaign for Wool roundup 10 IWP Winner Visits the Farm 12 Iconic US retailer backs luxury textiles 13 11.1 micron bale wins Loro Piana award 14 Menswear Style Icon Visits the Farm 16 AFL star wears Cool Wool at Brownlows 17 Driving demand in the babywear market 18 Machine Washable Wool Campaign 19 Wool Care Guide app launched 20 Jaggard introduces Merino into collection 21 MiniJumbuk celebrates 40 years 22 2015 Wool4School TM competition launched 23 Exporters and brokers back Vietnam 24 Education Highlights 26 Wool textiles showcased in China 26 Wool Education Centre: China 28 Films Showcase Woolgrowers 31 Lice control practices: survey results 32 Low risk paddocks for sheep worms 33 New DNA test to identify worm types 34 National Wool Declaration 35 Wool Selling Systems Review 36 Merino Superior Sires 37 Wild dog management: survey results 38 Wool handling workshops 39 Shearing tally and wool book app 40 State of the art shearing shed at Wyvern 42 New wool packs introduced 43 National shearing championships: results 44 Young Judges Championships 45 Lifetime Ewe Management app 46 Inventions From Sheepvention 48 Optimum grazing management 50 Reducing fertiliser: legumes for low P soil 51 Summer sowing serradellas 52 Nuffield scholarship winners 53 Readers’ photos 54 Market Intelligence