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Beyond the Bale : September 2014
OFF FARM 13 ASIA WINNERS Womenswear winners Nicole Lin and Victor Zhu of VMAJOR from China, with model (far left); and menswear winner Seishin Matsui of Sise from China, with model (far right). INDIA & MIDDLE EAST WINNERS Womenswear winner Rayya Morcos of Bird on a Wire from Lebanon, with model (second left); the three Golkar brothers of The Emperor 1688 from the UAE, with model (second right) who won the menswear category. USA WINNERS Menswear winners Dao-Yi Chow and Maxwell Osborne of PUBLIC SCHOOL and model (centre); Womenswear winner Marcia Patmos of M.PATMOS, with model (second right). EUROPE WINNERS Womenswear winners Odély Teboul and Annelie Augustin of Augustin Teboul from Germany, with model (centre). Menswear winner Asger Juel Larsen from Denmark, with model (left). MORE INFORMATION www.woolmarkprize.com on the global stage and promote their brand at the finals of the award is very exciting for them. “We’re absolutely thrilled, overwhelmed and grateful for this amazing opportunity,” explained Mario-Luca Carlucci shortly after the announcement. “Having Roland Mouret as part of the judging panel was amazing and his honesty struck a chord with both Peter and myself. The constructive criticism and feedback from someone from that calibre – and from all of the judges – is an amazing experience.” STRATEAS.CARLUCCI was inspired for their designs by indigenous artist Emily Kame Kngwarreye, even going so far as to research the story behind the artist’s tribe and gaining approval from the traditional landowners. “It was the commentary surrounding her work which inspired us the most, and we wanted to show that a fibre such as Merino wool could be modern yet traditional at the same time and celebrate the diversity of wool.” Both the menswear and womenswear outfits created by STRATEAS.CARLUCCI had complementary detailing, and each was created in three stages. “The overcoat was a hybrid wool jacquard fabric, which the design was inspired by late indigenous artist Emily Kame Kngwarreye. The two-piece suit was comprised of 100 per cent Australian Merino wool, which had been coated in a polyurethane resin, which not only retains the handle and natural properties of the wool, but also prolongs the lifespan of the garment. In the final stage, we created a lightweight fabric with a sheer silk handle using the finest micron.” STRATEAS.CARLUCCI will now represent Australia at the international finals next year for both menswear and womenswear when regional winners from India and the Middle East, China, Europe and America will vie for the overall prize in each category. “The International Woolmark Prize is a truly global celebration of emerging talent, providing designers with the opportunity for immediate commercial success on a global scale,” AWI CEO Stuart McCullough said. “By working across the entire supply chain, AWI is able to provide a launch pad for young designers and promote the versatility of Australian Merino wool. The addition of a menswear award for this year signifies the strength and following of the International Woolmark Prize and its impact over the past two years across the globe.” INTERNATIONAL WOOLMARK PRIZE GLOBAL REACH IN 2013/14 FINANCIAL YEAR MILLION TWITTER IMPRESSIONS 144.4 FACEBOOK IMPRESSIONS MILLION 9.6 MILLION EDITORIAL VALUE $105