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Beyond the Bale : September 2014
12 OFF FARM FOR AUSTRALIAN DUO Melbourne design label STRATEAS.CARLUCCI has won the 2014/15 International Woolmark Prize Australia regional final for both menswear and womenswear. Australian fashion label STRATEAS. CARLUCCI has weaved its way into fashion history, becoming the first nominee for the International Woolmark Prize to win both the menswear and womenswear categories. The Melbourne- based design duo won the Australia regional final, and will now go on to compete next year at the menswear final to be held in London and the womenswear final in Beijing. To increase the global demand for Australian wool, it is vital to demonstrate the key role for the fibre in the international fashion industry. Connecting the world's leading fashion designers with Australian Merino wool is extremely important due to the enormous influence these designers have in setting global textile trends for mainstream retail brands. Through the International Woolmark Prize, AWI also provides the opportunity for the winners’ collections to be stocked in some of the world’s most influential department stores, including David Jones. Iconic fashion designer Roland Mouret – who recently collaborated with AWI to create a Merino wool collection exclusively for Myer – was a member of the judging panel of the Australia regional final, providing valuable advice to each of the young talents, and whose use of wool is an inspiration to many designers worldwide. Mr Mouret noted the importance of awards such as the International Woolmark Prize in fostering the education of emerging designers. “It was a pleasure to be a part of the International Woolmark Prize,” said Mr Mouret at the awards presentation. “The experience allowed me to have a personal opinion regarding the future of Australian design and I am a big believer that with the support of The Woolmark Company, they will succeed.” Previous winners Christian Wijnants and Rahul Mishra have seen commercial success, proving that wool has a rightful place in the global fashion arena. For the design duo from STRATEAS. CARLUCCI, the opportunity to compete The International Woolmark Prize aims to increase the global demand for Australian Merino wool, by promoting the versatility of the fibre and aligning young talent with commercial opportunities. The expansion of the global initiative into a menswear category this year signifies its strength and its impact on the fashion industry. Mario-Luca Carlucci and Peter Strateas, of STRATEAS.CARLUCCI with models (back), won both the menswear and womenswear categories at the 2014/15 International Woolmark Prize Australia regional final. DOUBLE DELIGHT