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Beyond the Bale : September 2014
OFF FARM 11 The International Woolmark Prize reaffirms AWI’s deep connection with the global fashion industry and helps to promote Merino wool at a commercial level. High-profile and important retailers have thrown their support behind the coveted award, committing to stock the global winners’ collection in-store. 2012/13 International Woolmark Prize winner Christian Wijnants enjoyed commercial success with his winning collection, with each retail partner selling out of product. Now, the highly anticipated six-piece collection from 2013/14 International Woolmark Prize winner Rahul Mishra is being rolled out into stores across the world. Exclusive online partner mytheresa.com, Saks Fifth Avenue (New York), Colette (Paris) and Harvey Nichols’ flagship London store have recently launched Mishra’s collection, with 10 Corso Como (Milan), Isetan Mitsukoshi (Japan) and JOYCE (Hong Kong) soon to follow suit. David Jones’ Sydney city store will unveil the collection on 9 October. “We are so excited to be stocking Rahul Mishra at mytheresa.com,” said My Theresa Creative Director Paula Reed. “The competition for this year's International Woolmark Prize Award was tough and his winning qualities shone through clearly. As a company that ships covetable fashion to 120 countries in the world, we are always on the lookout for new talent that truly reflects our global reach. We know that geography is no barrier to great style and we loved the unique Indian quality, the injection of colour and vibrant energy that Rahul's work brings to our mix of merchandise. Sophisticated customers are very sensitive and receptive to newness and we consider Rahul a real fashion find.” Hailing from India, Mishra was awarded the coveted International Woolmark Prize in February 2014 in Milan, after impressing an esteemed panel of judges including Alexa Chung, Tim Blanks, Franca Sozzani and Frida Giannini. The collection is made of lightweight Merino wool featuring progressive hand embroidery on beautifully tailored and sculpturally designed pieces, including a cape-style jacket and fitted tube-style dress. The graphically designed embroidery tells a story of the evolution from an eight- petal lotus which morphs into complex structures, representing the city landscape reflecting the lifecycle of wool as it comes from the land through to the streets of cities around the world. “I am thrilled to be stocked in some of the best retailers in the world thanks to AWI,” explains Mishra. “It is going to be really great for our brand on the commercial front; getting into these stores is a dream for any designer.” AWI CEO Stuart McCullough says the International Woolmark Prize is an ongoing commitment by AWI. “It is a commitment to the finest emerging talent in fashion design right across the world and a commitment to celebrating the infinite potential of Merino wool,” Mr McCullough said. “The award highlights how innovative Australian Merino wool is and Rahul Mishra’s winning collection is a fine example of this. Having high-profile retail partners support the award and commercialise the product encourages emerging talent and reaffirms the union between the Australian wool industry and the global fashion industry.” • 2013/14 International Woolmark Prize winner Rahul Mishra’s collection is being rolled out into stores across the world. • International Woolmark Prize retail partner mytheresa.com, Saks and Harvey Nichols have already launched the collection, with David Jones in Sydney to stock the collection from next month. • The award reaffirms AWI’s connection with the global fashion industry and highlights the union with the Australian wool industry. RAHUL MISHRA COLLECTION AVAILABLE IN-STORE MORE INFORMATION www.mytheresa.com The mytheresa.com online store showing Rahul Mishra’s embroidered wool dress has already sold out. Rahul Mishra with two of his winning designs at the final of the International Woolmark Prize in February.