HOW TO USE THIS ONLINE MAGAZINE
by clicking the arrows at the side of the page.
by clicking anywhere on the page. A slider will appear, allowing you to adjust your zoom level.
and move the page around when zoomed in by dragging the page.
and return to the original size by clicking on the page again.
by entering text in the search field and click on "In This Issue" or "All Issues" to search the current issue or the archive of back issues
a PDF of this magazine.
by clicking on thumbnails to select pages, and then press the print button.
a page via email, Facebook, Twitter and more.
TO VIEW PREVIOUS EDITIONS
, click the
button at the bottom of the screen.
Beyond the Bale : September 2014
8 OFF FARM The Woolmark logo’s enduring appeal continues to deliver significant returns to Australian woolgrowers through its use in AWI’s global marketing campaigns as well as the Woolmark Licensing Program. 2014 marks the 50th anniversary of this world-famous logo. Since it was first designed in 1964, it has been applied to more than five billion products worldwide. High-profile magazines British GQ and GQ Style are celebrating the anniversary by featuring 14 of the world’s most prominent and inspiring menswear fashion designers who all have a common love for Australian Merino wool. The September edition of British GQ, which has a circulation of more than 131,000 and 13 million page views per month on its website, features 16 pages dedicated to the golden anniversary. The magazine has joined forces with a selection of the world’s most iconic fashion designers along with the very best emerging talent to highlight Merino wool’s versatility and innate luxury. The feature profiles each of these designers – These are Dolce & Gabbana, Giorgio Armani, Lou Dalton, Kim Jones (Louis Vuitton), Dean and Dan Caten (DSQUARED2), Sir Paul Smith, Kris Van Assche (Dior Homme), John Ray (Alfred Dunhill), Oliver Spencer, Kean Etro and Andreas Kronthaler (Vivienne Westwood) – but saves the biggest profile for the designers’ common muse: Merino wool. GQ Style is featuring eight pages in its Autumn/Winter edition, adapting and enhancing the British GQ feature with additional designers including Richard Nicoll, James Long and Angela Missoni. British GQ is also running a competition to help spread the love for Merino wool, and has created a short film interviewing designers about their love for wool. In the video, Sir Paul Smith says: “Over the years since I started there’s been lots of other new high-tech fabrics that have arrived but I always tend to stick with my wool. I’ve always been a fan of natural fibres, so cotton for shirts and wool for the rest.” Richard Nicoll comments: “I think the way we work with wool now has come along light years. What’s interesting for me is using wool in a more comfortable and lighter, modern way.” And Vivienne Westwood says: “Wool is the most ecologically friendly fibre.” As well as being essential to the Woolmark Licensing Program, the Woolmark logo is pivotal to most of the marketing that AWI undertakes on behalf of Australian woolgrowers. Sir Paul Smith – one of 11 menswear designers featured in British GQ’s feature on the Woolmark symbol: “Over the years since I started there’s been lots of other new high-tech fabrics that have arrived but I always tend to stick with my wool.” BRITISH GQ CELEBRATE WOOLMARK AND ICONIC DESIGNERS Influential menswear fashion magazines British GQ and GQ Style have together dedicated 24 pages of their September issues to celebrating the 50th anniversary of the iconic Woolmark symbol. The magazines feature 14 of the world’s most inspiring menswear designers, such as Giorgio Armani and Dolce & Gabbana, who all use wool in their collections.