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Beyond the Bale : September 2014
6 OFF FARM AWI’s Merino Wool. No Finer FeelingTM global fibre advocacy campaign will continue kicking goals across the world, having signed international soccer star and World Cup winner Alessandro Del Piero as its latest – and first sports-related – ambassador. Del Piero, who most recently played for Sydney FC in the A-League, returned to Sydney in August to play for the A-League All Stars and confront his former team Juventus – the club for which he played for 19 years and scored a club record of 290 goals. During his illustrious career, he also played in three World Cups with the Italian national team, and was part of the team that won the 2006 World Cup. During his recent visit to Sydney, he officially announced to Australian media his partnership with AWI, holding a press conference – and showing off his soccer skills with a ball of wool – against the iconic backdrop of Sydney Harbour. A series of photographs featuring Del Piero will be rolled out later this year as part of the Merino Wool. No Finer FeelingTM campaign. The images – photographed by legendary Italian photographer Oliviero Toscani, who shot to fame in the late-1980s and early-1990s with his infamous and controversial United Colors of Benetton campaign – will help bridge the gap between premium fashion and high-performance activewear and feature Del Piero sporting apparel from Z Zegna Sport’s Techmerino collection. “When I wear Merino wool I feel comfortable. I feel right with myself, because I can do everything, I can go everywhere and this is exactly what I’m looking for. It’s great and I love it,” explained Del Piero. “The collaboration between Woolmark and myself makes me feel very proud and honoured, because I have always been considered and seen in the eyes of other football players as someone with great natural quality, combined with hard work and great talent, and this is exactly what one finds in Merino wool, an incredible quality and a natural fibre. And so it is not only a great collaboration but it also goes well with who I am and this makes me particularly happy and makes me feel very close to Woolmark.” AWI’s Global Chief Strategy and Marketing Officer Rob Langtry said the Italian superstar, who has a strong appreciation for fashion, will continue to strengthen the relationship between the Australian wool industry and the Italian fashion industry, highlighting the versatility of Merino wool and affirming the fibre’s position in the sportswear industry. “Merino wool is well-placed to address the growing global trend of casualisation, producing dynamic fabrics ideal for active casual wear and blurring the boundaries with traditional premium fashion,” Mr Langtry said. “Educating consumers about the versatility of our fibre and its use in fine fashion, high- tech sports and casualwear is challenging, and who better to help us meet that challenge than the world’s finest. “Alessandro Del Piero’s natural talent and familiarity with Australia will help us bridge the gap in consumers’ knowledge and demonstrate what happens when the world’s best natural talent meets the world’s finest natural fibre.” Italian soccer superstar Alessandro Del Piero, showing off his soccer skills, is the first sports-related ambassador for AWI’s Merino Wool.No Finer FeelingTM fibre advocacy campaign. • AWI has signed Italian soccer legend Alessandro Del Piero as an ambassador for its global Merino Wool. No Finer FeelingTM fibre advocacy campaign. • Del Piero is the campaign’s first sports-related ambassador, giving the campaign a fresh look and affirming the fibre’s position in the sportswear industry. • The partnership aims to bridge the gap between the use of wool in high fashion and high- performance sportswear. DEL PIERO SIGNS UP FOR WOOL SOCCER SUPERSTAR