HOW TO USE THIS ONLINE MAGAZINE
by clicking the arrows at the side of the page.
by clicking anywhere on the page. A slider will appear, allowing you to adjust your zoom level.
and move the page around when zoomed in by dragging the page.
and return to the original size by clicking on the page again.
by entering text in the search field and click on "In This Issue" or "All Issues" to search the current issue or the archive of back issues
a PDF of this magazine.
by clicking on thumbnails to select pages, and then press the print button.
a page via email, Facebook, Twitter and more.
TO VIEW PREVIOUS EDITIONS
, click the
button at the bottom of the screen.
Beyond the Bale : September 2014
SHEARER AND WOOL HANDLER TRAINING Adequate numbers of highly skilled professional staff to harvest and handle a high quality Australian wool clip in a timely manner are key to the sustainability and profitability of the Australian wool industry. AWI funds training for shearers and wool handlers across a range of skill development activities. During the 2013/14 financial year, 2269 training visits were made by shearers (a 44% increase from 2012/13) and 1320 training visits were made by wool handlers (a 34% increase from 2012/13) directly through AWI- funded programs across Australia. An additional 781 training visits were made by participants in crutching and other shearing and woolhandling workshops. Last year, AWI also provided support to 55 local shearing competitions to help promote excellence within the industry and to encourage young people to join the industry’s ranks. LIFETIME EWE MANAGEMENT (LTEM) On-going evaluation of LTEM group members continues to show significant benefits to participants through improved net reproduction rate. The average LTEM participant manages around 3500 ewes and has increased whole farm lamb marking by 10 per cent, reduced ewe mortality by 33 per cent and increased stocking rate by 12 per cent, thereby increasing number of lambs marked per hectare by 23 per cent. Demand for LTEM training increased during the past year from an already strong base, with 85 AWI-funded groups completing the training, and 137 new groups established across all states. In total AWI funding has supported more than 250 groups to complete LTEM training. FLYSTRIKE R&D REMAINS HIGH PRIORITY Flystrike continues to be the most significant welfare threat to the Australian sheep flock. AWI has a proactive and committed flystrike prevention research, development and extension program. At the National Wool R&D Technical Update on Breech Flystrike Prevention held last month, attendees heard about the progress of AWI initiatives including breeding for flystrike resistance, genomics, the SkinTraction® intradermal, the liquid nitrogen process, integrated parasite management, and the drug Meloxicam that provides pain relief during animal husbandry procedures. It was pleasing to hear animal welfare organisations that attended the day congratulate AWI on its R&D program. AWI supports all woolgrowers in their choice of best practice animal health and welfare control options to manage flystrike. INTERNATIONAL WOOLMARK PRIZE The regional finalists have been announced for the 2014/15 International Woolmark Prize global finals, to be held next year in London for menswear and Beijing for womenswear. The interest in this award from the fashion communities and media globally continues to be phenomenal – over the past two years the initiative has generated more than $105 million in editorial value. It is helping put wool back on the agendas of fashion designers across the world, and consequently into retail stores for consumers to purchase. Items from the 2013/14 International Woolmark Prize winning collection of Rahul Mishra are now commercially available across the world and will be available in the Sydney city store of David Jones next month. MERINO WOOL. NO FINER FEELINGTM This fibre advocacy campaign continues to establish Merino wool as the fabric of choice for fine, contemporary fashion. The campaign involves AWI strengthening its partnerships with well-known designers and fashion houses and promoting wool across the world through numerous high- profile publications. The campaign now has more than 80 partners globally – well above the target of 42 that AWI set out to achieve in AWI’s 2013/14 to 2015/16 Strategic Plan. AWI has recently signed up the campaign’s first sports-related ambassador, international soccer star and World Cup winner Alessandro Del Piero, in a bid to bridge the gap between the use of wool in high fashion and high-performance sportswear. ANNUAL GENERAL MEETING (AGM) The AWI 2014 AGM will be held on Friday 21 November at the Swissotel Sydney at 68 Market St, Sydney. Formal notice and meeting papers will be sent to AWI shareholders in October. AWI shareholders who are unable to attend the AGM in person will be able to view the AGM proceedings via webcast. Further details are available on the AWI website at www.wool.com/agm. The AWI 2013/14 Annual Report will also be released next month. It details the progress that AWI has made during the past financial year in achieving the targets that were set out in the company’s three-year 2013/14 to 2015/16 Strategic Plan. BEYOND THE BALE You will notice that Beyond the Bale has been given a refresh to make it more readable and contemporary. This flagship publication of AWI will continue as the main vehicle for communicating directly with AWI shareholders and other wool pipeline stakeholders. The magazine is produced in-house by our editorial and graphic design team, ensuring that costs are kept to a minimum. The hard copy of the magazine is complemented by an interactive online version, available at http://beyondthebale.wool.com, which provides access to videos and image galleries. STUART McCULLOUGH CHIEF EXECUTIVE OFFICER AUSTRALIAN WOOL INNOVATION GETTING ON WITH BUSINESS We are continuing with initiatives to help increase the demand for wool through investments in marketing and R&D – from farm to fashion. UPFRONT 3