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Beyond the Bale : September 2014
40 BREECH FLYSTRIKE PREVENTION ISSUE 60 SEPTEMBER 2014 EXECUTIVE EDITOR Richard Smith E email@example.com A AWI Marketing and Communications L30, 580 George St, Sydney NSW 2000 GPO Box 4177, Sydney NSW 2001 P 02 8295 3100 F 02 8295 4100 E firstname.lastname@example.org W www.wool.com AWI Helpline 1800 070 099 SUBSCRIPTION Beyond the Bale is available free. To subscribe contact AWI P 02 8295 3100 E email@example.com COPYRIGHT Material in Beyond the Bale is copyright. Reproduction of the material is encouraged. However prior permission must be obtained from the Executive Editor. DISCLAIMER Whilst Australian Wool Innovation Limited and its employees, officers and contractors and any contributor to this material (“us” or “we”) have used reasonable efforts to ensure that the information contained in this material is correct and current at the time of its publication, it is your responsibility to confirm its accuracy, reliability, suitability, currency and completeness for use for your purposes. To the extent permitted by law, we exclude all conditions, warranties, guarantees, terms and obligations expressed, implied or imposed by law or otherwise relating to the information contained in this material or your use of it and will have no liability to you, however arising and under any cause of action or theory of liability, in respect of any loss or damage (including indirect, special or consequential loss or damage, loss of profit or loss of business opportunity), arising out of or in connection with this material or your use of it. ADVERTISING SALES Max Hyde, Hyde Media Pty Ltd P 03 5792 1314 F 03 5792 1359 E firstname.lastname@example.org Advertising is subject to terms and conditions published on the ratecard, which is available from Hyde Media. ISSN 1447-9680 FRONT COVER Two of the best AFL players in the country, Nat Fyfe and Tom Hawkins, have joined AWI's 'The Fibre of Football' Campaign - see page 4. VOGUE'S MERINO FEATURE 07 Beyond the Bale is published by Australian Wool Innovation Limited (AWI), a company funded by Australian woolgrowers and the Australian Government. AWI’s goal is to help increase the demand for wool by actively selling Merino wool and its attributes through investments in marketing, innovation and R&D – from farm to fashion and interiors. AWI INVESTMENT STRATEGIES On-Farm R&D Off-Farm R&D Marketing Global Business Services View Beyond the Bale online with image galleries and video at http://beyondthebale.wool.com BtB OFF-FARM ON-FARM 04 THE FIBRE OF FOOTBALL CAMPAIGN 06 Soccer star Del Piero signs up for wool 07 BRITISH VOGUE'S MERINO FEATURE 08 British GQ celebrates Woolmark 09 Nikke 50 year partnership with Woolmark 10 Cool Wool in London 11 Rahul Mishra IWP collection in-store 12 International Woolmark Prize 14 Campaign for Wool's royal event 15 Wool improves sleep 16 New Merino fabric innovations 17 New Merino fabric moves away sweat 18 To Russia with wool 19 Vietnam supply chain continues to grow 20 Merino travel accessories 21 Hedrena: Next to skin pioneers 22 Lavalan: Wool wadding 23 Fitness and fashion brand from Bondi 24 WOOL4SKOOL® COMPETITION RESULTS 25 Inspiring fashion students naturally 26 Woolstar: Sheep to shelf story for bedding 27 Grace Wood: Unique wool homewares 28 PROFESSIONAL DOGGER PROFILE 30 Electric fences put woolgrowers in charge 31 Fencing for large rural properties 33 Lifetime Ewe Management 34 Innovative wool pack holder 35 Keep the clip clean from contamination 36 LOCAL SHEARING COMPETITIONS 38 Increased shearer & wool handler training 39 Positive attitude drives next generation 40 BREECH FLYSTRIKE PREVENTION 42 Breeding for breech flystrike resistance 43 Breech flystrike prevention alternatives 44 Future pain relief option 46 OPTIMISING FLY TREATMENTS 48 National survey - worm control practices 49 New elite saltbush variety now available 50 New self-powered water pump 51 New rural training program 52 Scholarship expands horizons 53 Encouraging careers in agriculture 54 MARKET INTELLIGENCE 55 Readers’ photos 55 Science and innovation awards